Lenovo is following the trend of technology companies which recruited celebrities to sit in a strategic position in the organization. Now, companies that recruit Chinese actor Ashton Kutcher as a product engineer.
In a press release, Wednesday (30/10/2013), Lenovo said that Kutcher would work alongside a team of engineers to develop and market a product line of tablets and a Windows-based personal computers Windows 8, RT, and Android.
His first task, is promoting computer convertible Lenovo Yoga in a video ad, where he proudly showed off the Lenovo employee identification card.
Kutcher, who before carrying out the Biochemical Engineering College at the University of Iowa, is expected to give input in decisions related to the design, specifications, software, and more.
Lenovo seems to be getting a lot of benefit by recruiting Kutcher, inasmuch as he had experience in the digital business. Kutcher is one of the investors of companies such as Skype, digital stub Airbnb, and Path. He also became an Adviser on Vox Media, which is the parent company of technology blog The Verge.
Lately, some technology companies doing a unique Imaging effort. They recruited celebrities to be employees.
For example, Intel recruited singer Will.i.am as Director of Creative Innovation, Polaroid hired Lady Gaga becomes the Creative Director, and Blackberry recruiting Alicia Keys as Creative Director.