Instant messaging application WhatsApp
Facebook announced that it has agreed to acquire the approval of the service provider of mobile messaging , WhatsApp , on Wednesday ( 19/02/2014 ) .
Facebook itself is actually already has its own instant messaging service . Then , what is the reason Facebook even bother buying that has a similar service WhatsApp Messenger and with a very high value .
Facebook Messenger turned out to be not as expected Facebook , especially in terms of the number of users . In contrast to WhatsApp , a popular mobile messaging services has had 450 million users worldwide , and there are a million new users every day .
Facebook considered too late in the plunge into mobile messaging services . The company recently launched a messaging after buying Beluga in 2011 . At that time , the group messaging is more popular than the SMS service .
While WhatsApp which was launched in 2009 has the objective to present a chat service that is fast , simple , and clean from advertising so much that adopt it .
WhatsApp service is very popular outside the U.S. , such as in the European countries and India , including Indonesia . At the beginning of this year , claiming WhatsApp has processed 50 billion messages in a single day . The amount is broken down into 36 billion messages sent ( outbound ) and 18 billion messages incoming ( inbound ) .
Therefore , to accelerate the adoption of messaging services to a wider coverage , Facebook bought WhatsApp .
Another reason , according to some analysts , Facebook needs to complete the social networking user database . Almost all the information is " diumbar " by hundreds of millions of Facebook users , but there is one type that is rarely issued , ie phone number .
Well , by buying WhatsApp which of course saves 450 million users phone numbers , Facebook can synchronize with a database that already has.
WhatsApp value acquisition by Facebook is arguably very fantastic , 19 billion U.S. dollars ( about Rp 223 trillion ) . This value includes 3 billion U.S. dollars in the form of shares granted to the founders and employees WhatsApp four -year term .
In addition , the CEO and co -founder of WhatsApp also will join the board of directors at Facebook .
According to Facebook , the acquisition of WhatsApp can help the spread of social networking connectivity throughout its capabilities more quickly . Facebook also said that WhatsApp will continue to operate as a separate company and retain its brand .
" WhatsApp is pursuing a number of 1 billion users , services ( messaging ) which has a performance like that is very valuable , " says CEO and founder of Facebook , Mark Zuckerberg .
While CEO WhatsApp , Jan. Koum , said , " We are delighted to collaborate with Mark and Facebook , while we continue to bring WhatsApp to more users around the world . "